Zynga has announced the release of a new line of mobile games building on their popular “With Friends” (Words With Friends, Hanging With Friends, Scramble With Friends, Matching with Friends) line and the recent buzz over using your phone while driving: the “With Friends While Driving” line (Words With Friends While Driving, Hanging With Friends While Driving, Scramble With Friends While Driving, Matching with Friends While Driving)!
Steven Delpt with Zynga explains “Texting while driving is all over the news. We want to take this opportunity to capitalize on the hot topic of entertaining yourself with your mobile device while driving. Tens of millions of people sit in thirty minutes of traffic or more each morning and evening commuting to and from work. Those commuters are a coveted demographic. Also of course are teenagers, who make-up %40 of our existing user base and have an affinity for using their phones, tablets, and other web-enabled smart devices while driving.”
According to the official press release on Zynga’s website:
GPS/Sat Nav, texting, and taking videos while driving have been on the rise over the last few years. This just makes sense, why use a GPS device if you have a phone with navigation, why pay for XM radio when you can just stream Pandora, why not play a game with your friends while driving?
We know you’ve been playing our games while driving, and based on user feedback we have developed a ground-breaking new interface that makes it easy to play our games and occasionally glance up at the road in front of you and your vehicle. By using light colors we’ve lowered the risk of car sickness, and being able to tap or double-tap tiles rather than drag means that even motorcyclists can play with just one hand.
I am super excited about this. I don’t know about you but I do a good mix of city and freeway driving, and whether I am in traffic on the freeway, or speeding a little (I know the limit is 65 mph, but 75 mph gets me there so much quicker), or making my way through neighborhoods and shopping areas I am constantly talking, texting, watching videos, checking Google+, Twitter, and Facebook, and browsing online. Now that I have an interface optimized for playing a game while driving I’ll definitely add that to my list of things to do while driving!